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The stealing of traffic from independent Web site publishers has become the biggest threat to the survival of the Internet to date.

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THE HARDEST OF HEARING BUSINESS ON THE WEB

It's been a difficult decision as to who represents the most out-of-touch with their customers company during the ScumWare campaign.

What started as a rapidly growing fad of cheating web site operators out of their income and traffic while sucking as much money out of everyone they can get their hands on, has fizzled due to the hard work of the entire ScumWare community. All they have really done is to tell advertisers just how sleazy the whole process is and the advertisers have jumped ship in large numbers.

Until we got some of the lesser Scumbags out of the way, it was hard to see exactly how some of the traffic hijacking was been done. We now know!

Commission Junction, a company established to serve the needs of affiliate program operators in order to recruit new affiliate sign-ups was based on CJ's reputation that would insure that everyone involved would get paid and receive value. Truly lofty ideals indeed.

That was before the DotCom crash and the diminishing stream of advertising money to support web publishers.

Apparently the slump hit CJ harder than most because now they are selling traffic generated by ScumWare hijackers to their affiliate customers.

When they sell these potential customers to their advertisers it robs everyone of legitimate income, not that they seem to care.

Reading the rationalizations CJ is using to defend their odd behavior makes for a very confusing read. I understand all of the words they used, but I can not make heads or tails out of the words when taken together.

The entire ScumWare underworld can only exist when other businesses are willing to provide them with ways to earn money. The real anger in the anti ScumWare community is aimed at these blind companies will to consort with the enemy.

So, here you go CJ. Our very first ScumWare Never-Say-Die Award.

This week after I clean up after the dog in the backyard, I'll see if I can't design a fitting trophy for you.

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